Types of cognitive bias

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The race to the bottom begins when what you think you know, you know. I am once again reminded of this Seth Godin quotes from All Marketers Are Liars:

The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.

The stuff we want to hear sticks.

Confirmation bias and stereotyping are just the appetizers. Beware a blind spot, or better yet, the ostrich effect.

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Biases are shortcuts. The truth never expires.

ORIGIN: The notion of cognitive biases was first introducted by psychologists Amos Tversky and Daniel Kahneman in the early 1970s. Their research paper, ‘Judgment Under Uncertainty: Heuristics and Biases‘ in the Science journal has provided the basis of almost all current theories of decision-making and heuristics. Professor Kahneman was awarded a Nobel Prize in 2002 after further developing the ideas and applying them to economics.

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