Social media is a world where everyone tries to out self-promote each other and in doing so, stretch their lives further from reality.

Even the destinations — whether it be a restaurant, hotel resort, or kayaking trip — want to make their experiences more Instagrammable.

Sharing has commoditized life, turning us into an avalanche of rotating ads, blurring the lines between paid and organic. Every post is an ad in some way, shape, or form. Like TV, we start to develop an imaginary relationship with those on screen, doubtful we’d ever met in real life.

The blizzard of images droughts perception with seeing. We feel envious of those in our feed before we know why we may feel so. The contagion of jealousy spreads like a virus. The upshot is a homogenization of lives and content.

We all want what we don’t have. Social media generates a false narrative of unnecessary desire. Instagrams are just pictures on a wall, temporarily surfing over the hopes and fears in our genes. It feels good lying stuck in the ludic loop.

But irreality is ephemeral. The long-term narrative eventually wakes us up to the fact that we’re barking up the wrong tree. Life is here and now, attracting itself and trying to love you back.