All the internet’s a stage

All the internet’s a stage

We can all assume that a social media persona is different than that in real life. Writes Jonathan Crossfield in Chief Content Officer Magazine: “Strategy or no strategy, all social media is artifice and spin.”

No one is going to post in public what they Google in private. We’d rather tweet about playing 18 holes than reveal a Saturday afternoon doing the dishes.

We curate our avatars, acting like celebrities and influencers to build up our personal brands. Every piece of “content” is a sales opportunity.

If Instagram and Twitter present an edited version of life, reality is a theater full of false mirrors and digital half-truths.

We create the appearance of authenticity online

We invent polished experiences so we can share them. We manipulate the public microphone to project the best self, even if that ephemeral five-second clip disappears the next day.

All the internet’s a stage. As online entertainers, it is no surprise that we often fail to live up to the shinier version of ourselves offline. Screens provide neither knowledge nor truth — they are abstractions, ‘the map is not the territory‘ — so the personal image never gets accurately reflected.

We set the bar too high like the movies, performing a Hollywood script that injects a personal image into a mirror that we cannot touch.

Everybody contains two identities, one online (in theory) and one inescapable flesh. Amid worlds, deceit abounds, and the consistency dam breaks. So much for being the one that we are.

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