Six hundred red years ago, there was no such thing as personal identity. Only when people owned mirrors did they start seeing themselves as individuals.
One hundred years ago, all fighter pilot seats were the same size until there became unnecessary deaths. The US Air Force adapted and customized its seating options.
The mass markets ushered in by industrialization standardized our style. The factory mindset kicked in. But then the internet came along and let people shop in niches. The bell curve flattened, and we felt special.
But the algorithms that run the world today have once again undermined our uniqueness.
The machines determine what we wear, listen to, and read.
We have no choice but to partake in an algorithmic world. We get it: There are too many resumes for one job, a surfeit of photos, new music, and so on.
But picking the mathematical best obviates the outlier and the error. It is the spontaneity that makes us human. Context matters.
If we’re already living in a simulation, let’s not be afraid to be random. We know what we like, the rest is thrown at us by optimizing bots.
It’s time to get weird again.