No one is normal

The environment that we live in intends to become a part of our mind. But there’s always a mismatch between who we know we are and what others expect us to be. Human beings are intricate. No one individual is alike. Mimetic thinking makes us feel worse, not better in the long-run. Conforming is like […]

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From idea to “I did it!”: Seth Godin’s ShipIt Journal

Seth Godin updated his ShipIt journal in collaboration with Moo. The Shipit Journal works for a simple reason: It’s difficult to write things down. Difficult to break a project into small pieces and take ownership over each one. Mostly, it’s difficult to announce to yourself and to your team that you’re actually on the hook […]

‘Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter.’

If you use Powerpoint, a few principles and tips to keep in mind when using type on a slide: Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter. Much worse that you don’t trust the audience enough to read what you wrote. If you want them to read […]

Seth Godin on writer’s block

Writer’s block is a myth created by people who are afraid to the do the work. There are various reasons writers let the blank page get the best of their emotions. Trying to be too perfect Procrastinating en route to excuses that usually include the word “But….” Unwilling to fail or write poor sentences first […]

We are ‘brilliant only in tiny bursts’

“The law of linchpin leverage: The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value. In other words, most of the time, you’re not being brilliant. Most of the time, you do stuff that ordinary people could do. A brilliant author or businesswoman or senator […]

The unique shall inherit the Earth

via giphy There are three ways to stand out and be remembered: Be so good that they can’t ignore you. Be so interesting that they can’t ignore you. Be so unique that they can’t ignore you. Talent is usually enough, but everyone can take a great picture. Technology and the internet leveled the playing field. […]

The chemicals between us

We all want to experience pleasure all the time. But it’s utility is temporary, the dopamine hit comes and goes. Addiction is the attempt to make it last forever. Spinning the social media wheel, again and again, is a prime example of its superficiality. Happiness, on the other hand, “is long-term, additive and generous.” It’s […]

Being an artist is like…

Is it good enough? What will the audience think? What will our closest friends think of what we made with our bare hands? As an artist, fear and doubt pervade our craft. But it’s also what guides it. If we’re afraid to publish our work, that most likely means we should do it anyway. ‘This may not […]

Define your fears instead of your goals

Remember our rule of thumb: The more scared we are of a work or calling, the more sure we can be that we have to do it. — Steven Pressfield, The War Of Art Echoing Seth Godin, “Habits are more important than fears.” Or as Tim Ferriss says, “Define your fears instead of your goals.”

We’re all weird

Inspired by Alain de Button’s tweet, below is a collection of highlights of the word weird from Seth Godin’s 2011 book, We’re All Weird. Weird by choice, on the other hand, flies in the face of the culture of mass and the checklist of normal. The epic battle of our generation is between the status quo […]

Normal is boring

– Paddington Bear – The Purple Cow – An Albino Giraffe Standing out is what it means to be remembered. To be remembered is to be unique. Never has the conformist or the lemming lived on to make a name for themselves. Normal is too forgettable. Life is cooler at the edges. When you know […]

“Social media is based on infinity.”

Do you follow and like blindly? “Social media is based on infinity. If you look at how many Facebook shares you got, if you look at how many Twitter followers you have, you have just enrolled in the wrong dialogue with yourself. Why Seth Godin opts out of social media

Losing our edge

Being weird used to be lonely. But then the Internet happened. It connected the vinyl collectors, the sneakerheads, and the want-to-be Romance novelists. They came together, competed, collaborated, cheered each other on while a select few took their micro, macro until their weird became the new standard. “Success blurs. It rounds off the rough edges.” […]

The power of rituals 

Rituals:  They drop heart levels. They alleviate anxiety. They deaden the fear by practicing it beforehand, strengthening confidence. At the end of the day, you’re either ready or you’re not. But priming the mind with a ritual — whether it feels random or not — may just be the thing that gets you over the […]