Crossing a telephone with a TV set

What do you get when you cross a telephone with a TV set? That’s what Western Electric was asking in 1968 with this advertisement for its Picturephone.

Western Electric is crossing a telephone with a TV set.

What you’ll use is called, simply enough, a Picturephone set. Someday it will let you see who you are talking to, and let them see you.

The Picturephone set is just one of the communications of the future Western Electric is working on with Bell Telephone Laboratories. Western Electric builds regular phones and equipment for your Bell telephone company. But we also build for the future.

What is now considered FaceTime on the iPhone, the convergence of video and phone technology took another 42 years to come to fruition. The above image appears in the book The Golden Age of Advertising: The 60s.

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