Creativity is a fancy version of productivity

People confuse busyness with productivity. Answering emails all day is mostly a waste of time, as is instant messaging co-workers. Doing something — typing into little boxes all day — fulfills the human desire to feel useful. Similarly, people often perceive what artists do is an unnecessary use of time. But creativity is a fancy […]

Tools for Titans

What’s the device that unlocks you? Is it the camera, a pen, or a paintbrush? Creativity is a passport to freedom. We combine divergent tools to strengthen the entire arsenal. The running conversation in your head is to focus on one thing — photographers speak through photos, writers only write, cartoonists draw, etc. “We become […]

The artist never graduates

Years elapse with no apparent intention of an end. They want you to finish it to find closure and move on to the next ‘big thing’ without understanding the brisk tempo of a focused, hungry maker. Creators are slow cookers and even slower chewers, interspersed with periods of gorging. They expect to uncover as many mistakes […]

The strength of signal

Everything to everyone is like nothing to nobody. Imagine owning all the music in the world — such profundity reveals nothing about your interests or your identity. Unless of course, you’re passing on knowledge about the items in the arsenal. The internet too is the greatest copy-paste machine of all-time. Technology augments communication and connection. […]